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How Urban Outfitters Pursues Aggressive Growth in a Tough Economy
Consistently ranked by Internet Retailer as one of the top 50 ecommerce firms, Urban Outfitters has a reputation for being as trend-setting as the merchandise they sell. Where many retailers think of...
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Driving Relevance Through Product Recommendation Endcaps
Walk the floor of any retail trade show, and you’ll hear merchandisers singing a familiar tune: “Many products don’t sell, but just as many customers don’t buy.” That’s a hard pill to swallow when...
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Put Product Recommendations in the Hands of Merchandisers, Not Machines
Product recommendations have become an essential part of nearly any ecommerce website, yet they are still the cause of growth pains for many online retailers. They can be hard to deploy and can...
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3 Pain Points of Product Recommendations and How to Cure Them
In my post yesterday, Put Product Recommendations in the Hands of Merchandisers, Not Machines, I talked about the importance of making sure a human element exists when implementing product...
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Merchandising Matters: Landing Pages and Entry Pages
When it comes to the conversion funnel, the best places to start optimizing are at the ends—your entry/landing pages and your checkout pages. From a merchandising standpoint, the inclusion of relevant...
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4 Steps for Simplifying the ‘Big Data’ Challenge
You can’t miss the buzz about Big Data—massive quantities of valuable information that can be hard to analyze and act on—and how ecommerce companies can use it to deliver more relevant customer...
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Art vs. Science of Upselling and Downselling
Simply put, most companies can’t merchandise every single product they have manually. Curating products for recommendations by hand when you’ve got 10,000 products, for example, is likely a waste of...
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Product Recommendations: Are Yours on the Mark?
There’s always a lot of talk about the product recommendations made by companies like Netflix and Amazon. Some say those personalized product recommendations, based on users’ past behaviors, drive...
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Be Relevant, Not Pushy
At the Forrester Customer Experience Forum in New York City on Tuesday, Ron Rogowski, Forrester’s Vice President, Principal Analyst for Customer Experience Professionals, spoke about what he called...
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PriceGrabber Finds 80% Will Buy School Supplies Online
This year’s crowd of back-to-school shoppers isn’t approaching this sales season the same way they did last year. And that means neither should ecommerce businesses. That’s the word from PriceGrabber’s...
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Website Testing Wins: Cross-Sells Start With the Cart
What could be a more powerful source of insight for cross-sells and upsells than your visitors’ shopping cart contents? PetFoodDirect.com, an online marketer of pet supplies that specializes in pet...
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Shorten the Conversion Funnel With Great Merchandising
In the early days of the web, people loved the novelty of kicking around a website to discover what they wanted, whether it was information or a certain product. But times have changed and so has...
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Merchandising Matters: Product Detail Pages
Now that we’ve covered tactics for merchandising landing pages and entry pages, as well as category pages and listing pages, we’ve reached the stage of the conversion funnel where product detail pages...
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3 Travel Firms Leading the Way in Improving the Customer Experience
If you’re searching for ideas on how to build more revenue, profit, and customer loyalty in the travel and hospitality sector, look no further than Daniel Pearce, Brand Director for the UK-based Travel...
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Website Testing Wins: Navigating Toward Repeat Sales
A best practice that my colleagues on the Client Services team have written about for the Monetate blog (and in our eBooks and white papers, too) is the value of reducing steps in the conversion funnel...
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Are Your Tests Getting Results Like These?
It’s a mantra marketers might get sick of hearing, but it never stops ringing true: Test everything, because the results might surprise you. That was the message from last week’s “Website Testing Wins”...
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Polls Take a Toll: Fight Election Dip This November
The term “election dip” might make you want to run to the kitchen, grab some chips and start snacking. But not so fast. In reality, election dip is anything but delicious. Every year, online shoppers...
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Want to Nail Product Recommendations? Start Here
If your website isn’t on the product recommendation bandwagon just yet, this research might have you scrambling to climb on board. According to Forrester Research, surveyed ecommerce retailers reported...
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Effective Merchandising for the Small-Scale Retailer
When looking at the website optimization challenges of small-scale retailers, a common question is how ecommerce business with a small number of SKUs (i.e., less than 100) can effectively merchandise...
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12 Ways to Be a Smarter Merchandiser
Having tracked ecommerce for 16 years with a focus on intelligent merchandising, the e-tailing group has learned this: The customer today is short on time, yet willing to research product and price to...
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In Travel & Hospitality, Irrelevance Is the Kiss of Death
During this week’s Tnooz webinar, Transforming the Supplier-Driven Booking Experience, a group of experts sounded off about how the travel and hospitality industry is rapidly changing, thanks to a...
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Being Relevant: The Holy Grail of Marketing
Consistently delivering compelling, relevant experiences that delight your website visitors is the holy grail of marketing. Those were the words of Brett Bair, senior director of strategic services at...
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Contagious: How Do Things Go Viral?
Last night, Jonah Berger, author of The New York Times bestseller “Contagious,” posed an interesting question to a packed room during an Authors@Wharton event. Which product gets the most word of mouth...
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Upsells and Cross-Sells in Travel: It’s a Timing Thing
In the booking process, upsells and cross-sells of ancillary services hit two key needs for travel firms. One, these recommendations allow you to help customers build packages that offer more robust...
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ModCloth Proves Online Personalization Helps Companies Grow
By focusing on the specific needs of individual customers, companies are able to effectively offer more personalized experiences, which Emarketer reports leads to higher levels of customer engagement....
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Bryan Eisenberg Thinks Jeff Bezos is Crazy. Crazy Brilliant.
“The future of data is focused deadly on the customer experience and the ability to be agile,” said Bryan Eisenberg from the stage at today’s ClickTale’s “Converting Behavior to Business” Forum. And...
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The Big Game is Over. It’s Time to Capitalize on Championship Fever.
“Swing and a miss, struck him out! The Philadelphia Phillies are the 2008 World Champions of baseball.” To hundreds of thousands of Philadelphia Phillies fans across the globe, the words “World...
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Is the Kindle on Fire or Burned Out?
When Jeff Bezos got in front of a national television audience on 60 Minutes the day before Cyber Monday to talk about delivery drones, many people passed it off as a publicity stunt to promote holiday...
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How to Leverage Weather In Your Geo-targeted Marketing Campaigns
It’s hard to turn on national news lately and not learn some new, dramatic winter weather-related terminology. With debilitating ice storms and power outages in the Mid-Atlantic, sub-zero temperatures...
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#MonetateMerchMadness: What’s Your Favorite Piece of Merchandising Content?
If it’s March, you practically have blanket excuse to throw stuff in a bracket. This year, we’re biting. For the next three Mondays, we’re running #MonetateMerchMadness to let you tell us which piece...
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#MonetateMerchMadness: Our ‘Final Four’ of Merchandising Content
We’re into our final four of merchandising content resources, and are leaving it up to you to determine which piece of content is the most helpful for shaping your merchandising strategies. You can...
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#MonetateMerchMadness: Last Chance to Pick Your Favorite Merchandising Content
Basketball’s version of March Madness may be in full swing, but we’re winding down our #MonetateMerchMadness tournament. Our final match-up pits our ModCloth customer story against our eBook on...
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Three Merchandising Techniques That Will Make Your Customer Feel Like a Kid...
I have a hard time buying gifts for my niece. She isn’t a typical 4-year-old girl; she’s not super into princesses, she’s too energetic to be glued to a TV (but she does sing-along to Frozen), and she...
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